It doesn't work if you don't do it

Lots of your competitors know what you know about attracting and keeping customers, but the competitive advantage comes from implementing what you know. It's easy to read tips like this and then forget about them within the hour; the hard part is putting tips into action. But if you're not on the attack, you're waiting to be attacked. Make it a goal to implement at least one new marketing weapon every week and to maintain the ones you're already using, so you can stay on the offensive in the battle for profits.