The Guerrilla sales presentation is short and direct, relating to the unique wants and needs uncovered. They've learned to ignore everything else. When we say "stop selling" we mean it. And, we certainly mean "stop over selling." When talking about our products we represent many just can't wait to tell them all about it. They wax eloquent about the features and benefits, and they give reams of data, and facts and figures. (Ever talked to a new parent?) Guerrillas spend most of their time uncovering underlying client needs and only show how the product will solve those needs within the client's budget in the presentation.