Ask customers what they think

Anyone who's ever dangled on hold for five or ten minutes knows how important it is to have an open line of communication between buyers and sellers. Most every online storefront has some sort of feedback mechanism, such as a link customers can click to send an e-mail message, but guerrillas take this basic service a step further by actively soliciting comments and suggestions. Guerrillas know that the more dialog there is between them and their customers, the more their customers feel like part of the family. Rather than just adding an e-mail link at the bottom of your store's pages, ask customers for comments at various points in your store's text so they know you really welcome their feedback.