Neatness counts

Neatness is a mark of professionalism that builds customer trust. When all your online messages are clear, correct, and concise, you're telling customers in a subtle way that you care about the details. When your storefront or electronic brochures contain typos, poor formatting, inappropriate graphics, or vague language, you're telling your customers you couldn't be bothered to get things right. You may only get one chance to impress someone in the online world, so make sure your message is crisp, clear, and correct.