Avoid outdated information

Outdated information is misinformation that leads to misunderstandings and dissatisfied customers. When you're busily plastering your marketing messages all over cyberspace, you may get so carried away posting new material that you forget about the old material. Fee schedules, lists of services, or promotions for contests may age after a few weeks or months so they're no longer true. Make sure you return to each location where you posted such information and delete or correct it as soon as possible. Otherwise, you risk promising things you can no longer deliver, and causing customer resentment in the bargain.