Be price sensitive

One of the great things about the Net is that it's easy to compare prices on similar goods or services. But this works against you when your prices are out of line. When setting pricing for your goods or services, don't work in a vacuum. Before establishing prices, check the competition on the Net and see what they're charging, and then be prepared to create marketing materials that explain your prices if they're significantly higher or lower. Net shoppers aren't particularly price sensitive, but they don't like being ripped off. If you offer good value, the convenience of shopping online will create the extra incentive to buy.