How far do you want your message to go?

With so many companies and individuals rushing onto the worldwide web, you'd think it was the only game in town for online marketing. But you'd be wrong. Local bulletin boards, industry-specific online networks, and commercial online services are all viable alternatives to the web, depending on your business. One way to decide is to think about who you're trying to reach with your message. If you're a local remodeling contractor, for example, a local bulletin board with home repair tips is a better way to attract local customers than a worldwide web site. Before choosing an online marketing vehicle, think about how far you want your message to reach, and don't sell to people out of state or out of the country if you can't possibly serve them.