Guerrillas Seek the Reasons Behind "No!"

Guerrillas pride themselves on their subtle persistence. When awaiting a prospect's response to one of their proposals, Guerrillas ask questions to find out if the reason for a non-response may be due to questions based on objections that may not be valid.

If they receive a negative response, Guerrillas then ask questions to find out about other frustrations or problems the prospect is facing. Very often, a simple question like, "What else is keeping you from sleeping at night?" may be enough to encourage the prospect to describe other problems the Guerrilla might be able to solve.