Postcards increase visits

Few devices can match a good old direct mail postcard for announcing a new online business activity. Postcards are cheap to produce and mail; they ensure that your message is seen by the person you're trying to reach; and they should arouse enough curiosity to generate an online visit. Try a teaser postcard that contains nothing but your new web address in big print by itself, or that shows a picture of your home page. Or craft a short message that details the advantage of doing business with you online and invites contacts. Either way, you'll build online traffic through this simple, low-tech device.