Time your publicity salvos

Timing has a lot to do with whether or not your announcement or proposed article is accepted by a magazine for publication. Before sending out a press release or pitching an article to an editor, get a copy of the publication's editorial calendar. The calendar will tell you the editorial deadline for each issue, and it will also point out the special editorial focus of upcoming issues. By studying the calendar, you may find that your proposed article or your press announcement fits in perfectly with an issue a few weeks away. Targeting your idea at that specific issue will improve its chances of making it into print.