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Guerrilla Marketing Tips

Tip for May 1, 2007

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Using local cable TV advertising:
Here are two quick tips:

1) Try viewing your spot with the sound off because TV is a visual medium. Many people will mute the commercials but stare at them anyway.

2) Profit from the wisdom of major advertisers. McDonalds insists that either its name, logo or product appear in virtually every frame of a TV commercial.

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