Do you follow up press releases?

Editors at major magazines get dozens of press releases every day, and after awhile they all look alike. To make your press release stand out, make a follow up call to the editor a few days after you send out the release, and ask if he or she would like more information about it. The follow-up gives you a chance to establish a personal contact with the editor, to expand on your news item or article idea, and to learn more about the specific needs of that editor.