Look for publicity in unexpected places

Everyone wants to get ink in major national magazines or newspapers, but your chances of doing that are pretty slim. It's better to target smaller, more focused publications. The competition from others seeking publicity is less intense at smaller publications, and the publication's focus delivers a larger percentage of readers likely to be interested in your product or service. Look for regional or local publicity outlets, or for industry-specific newsletters and magazines that your customers tend to read, and then go after them.