Communication is a two-way street

The typical Net business person sets up a web site and then waits for people to visit. Guerrillas are constantly working the crowd, looking for people to meet or discussions to join and then reaching out with the first contact. The best way to develop the all-important relationships that will lead to sales and profits is to go after them. When you see a web site you like, no matter what the subject, send a note to its owner and say so. If you read an online brochure or newsletter that you like, let the author know. At the very least, these first contacts expand your visibility in cyberspace, and in many cases they'll lead to sales or fusion marketing arrangements that will work to your advantage. The Net is no place for wallflowers!