If you can't write, compile

Publishing free information is a great way to gain credibility, visibility, and goodwill, but you don't have to be a great writer or publish long articles to achieve this goal. If you're not a born writer, create new documents by compiling information originally written by others. For example, publish a directory of information sources on a particular subject, or a collections of quotes or tips from various sources. (If you directly use other people's writing, be sure to quote them.) These compilations are as useful as original documents, and have the same positive influence on your Net reputation.