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Tip for June 13, 2007

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Advertising is not free information

Much as you might wish it to be true, there's a difference between advertising and providing free information. Advertising is a blatant attempt to sell your company, product, or service, usually posted without regard for the needs of the people who might read it. Information is tailored for the needs of a specific audience, and answers common questions they might have. Distributing free information will enhance your online reputation, while advertising, in many cases, will damage it.

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