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Tip for July 15, 2007

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What other solutions to the problem are they considering?

Doing nothing is frequently an option; are they considering doing nothing? Learn as much as you can about all their options. Help them honestly see the pros and cons of all of them. Be honest as the day is long. Especially be honest about the negative side of the option you are suggesting. No product or service is 100% perfect. This will build trust and get more business for you.

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