Repetition, repetition

When the competition is stiff, you need to find a way to stand out from the crowd. The only way to develop an identity in customers' minds is through repetition of your company name and basic marketing message. Use discussion group memberships, classified ads, directory listings, electronic publishing and conferences to spread the word. Seek opportunities to add your company name to online business directories. If you have a Web storefront, look for chances to trade Web links with related sites, propagating company mentions. All of these methods will provide the online visibility and repetition that will create a position for your company in the customer's mind.