Customer Advocacy

Guerrilla Nicole Baker of Millennium Marketing Solutions suggests becoming an advocate for your customers.

Anyone can manipulate a customer into buying something they don't really need or want.Baker found objectivity and honesty to be more efficient than a hard sell techniques. Even if you don't make as many initial sales, you will inspire customer loyalty.

If you're honest with them, customers will see you as the ONLY person to ask when they need advice or additional products or services.