Online catalog clues
Your online catalog should be brief and to the point, organized logically and attractively. It should also be contained on as few screens as possible Don't make viewers scroll several times to read a windy description. If your catalog is lengthy, offer a search function. Ideally, a customer should be able to type in or click on a keyword and see a list of pertinent items. Find a software package that facilitates creation of online catalogs for bulletin boards or the Web. Many Internet mall operators offer one of these software packages as an incentive to prospective customers. You'll save time and money and make ordering much easier for your customers. A package with a "shopping cart" system allows users to add items by clicking on a nearby checkbox. When the order is sent, the number, description, and price of the item is added to the total order.


