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Tip for September 8, 2007

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What's free and produces results?

The answer is publicity. You can create a press release to announce an upcoming event, grand opening, re-opening, or new product or service. Here are some tips for writing an effective release:

1) Find a news angle for your headline

2) Present the basic facts for the angle of your headline in paragraph one

3) Gather or create a lively quote that elaborates on the basic facts for paragraph two

4) Elaborate further in paragraph three

5) End with the nitty-gritty details

6) Send it out

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