Boost goodwill through sponsorship

Sponsorship notices are advertising ploys; sponsorship of an online or off-line event is a commitment of time that can enhance your credibility. You can moderate a newsgroup, forum, or mailing list discussion. You get an opportunity to create a discussion that is focused on your area of expertise, and the participants know that your company is backing the discussion. In addition to your business storefront, you might create another site devoted to a cause you support.

You can also sponsor an event off-line, ensuring that your company name and URL are conspicuously posted. By donating labor, materials or money to a charitable event or fund-raiser, you'll gain publicity and goodwill.