A Laugh Discount?
Have you run out of ideas for new marketing tactics? Guerrillas know that it's better to spend marketing money on existing clients than it is to spend money looking for new customers. The problem is that so many tactics get taken for granted and are quickly forgotten.
Guerrilla Drew Roberts came up with a "laugh discount" for his customers. Any client that makes him laugh during the first five minutes gets a small discount. Customers love the discount and never forget him. It also makes his work easier.


