Points to consider when choosing packaging:

1) Environmental issues
2) balancing function with appearance
3) Appropriateness for target market and position
4) Safety in opening
5) Legal requirements for export markets
6) Attachability of promotional material
7) Physical protection of product
8) Filling process required
9) Can the pack be handled within the company's production capabilities?
10) Hygiene
11) Graphics and labeling
12) Convenience in opening and resealing
13) Effectiveness in delivering the product to the consumer
14) Acceptance by the distribution network
15) package cost in relation to selling price.