Five Internet Hints:

From the same learned source, we learn that just because you can say a lot on a page doesn't mean you should, so get to the point; exploit the interactivity by putting customers in control with questions like "What do you think about this?"; don't try too hard to be cool unless you are cool; check your pages through different Web browsers because they look and feel different; use the concept of "edutainment" to bring people back to your Web site, over and over again.