All objections to buying take one of four forms. No need, no money, no authority, and no hurry. As in, "Well, I really don't think I need that." or "You know, I really can't afford that much." or "Actually, I need to check with our comptroller first." or, finally "Thing is, we're just shopping right now, we'll get back to you in the Spring." Remember NBC! It will eliminate the classic objections. Find out the Need first, their Budget for this need second, and who makes and when will a Commitment to purchase be made?