Will your audience welcome your message?

Internet technology is a great thing. You can post a message to hundreds of discussion groups quickly and at no cost. In fact, it's so easy to post information in a discussion or send it out to a collection of e-mail addresses that it's a great temptation when you have a great product or service and want to tell the world about it. But sending out indiscriminate mass mailings or mass postings is the mark of a non-professional who has no respect for people's time. Before you send e-mail to more than one person or post a discussion group message, ask yourself, "Would I welcome this information, or resent it?" If you can't give the right answer, don't send the message.