Keeping Marketing Projects Accessible and Organized

Inside my 01 Promo folder, there are 10 subfolders. These correspond to the major marketing activities during the year: 01 Planning, 02 Newsletters, 03 Web site, 04 Testimonials 05 Articles, 06 Press Releases, 07 BNI, 08 Fulfillment, 09 Affiliates, 10 Press photographs.

The numbering is crucial, as it is a great timesaving to have the Promo folders appear in the order of their importance, rather than alphabetically.

Inside each category of folder, there are separate sub-folders for individual projects, or--in the case of newsletters--newsletter topics organized by month.