Guerrillas communicate visually whenever possible

Guerrilla Marketers strive to replace words with visual images.

Visuals communicate at a glance, as a glance at page 22 of the February This Old House illustrates. It's not very revealing to say that debris from demolished buildings each year could build a wall 30 feet high and 30 feet wide along the East and West Coasts.

It's quite another to show a drawing of front end loaders creating a 30 foot high pile of debris along the borders.

Whenever possible, replaces words in sentences with information graphics like charts, graphs, lists, tables, organization charts, and timelines.