Respect your client's color printing budget

Use color with restraint in e-books and web site incentives, like White Papers, training materials, or spececial reports.

Last night, I downloaded a Quick Start for a new software program and immediately printed it on my color ink jet printer. Halfway through, I noticed that two of the pages had text reversed out of a solid blue background.

Not only did this slow down printing, but I estimate printing the pages cost me about two dollars in ink cartridge costs--not a good start for a new relationship with the company!