Choose an appropriate e-mail address

Prospects rely on numerous subtle details to judge your competence and attention to detail. Before you even open your mouth, your prospect will be evaluating you by analyzing small details, like e-mail addresses. These can tell a lot about you.

Be especially careful if you are selling relatively high-priced professional products and services, but are using a free e-mail address, i.e., a Hotmail or Yahoo, etc.

It's hard to take a Mercedes-Benz salesperson carefully after glancing at their card and seeing a free e-mail address, especially a humorous or "cute" e-mail address.