Rethinking proposal length

Each year, Guerrillas waste tens of thousands of hours preparing proposals that fail miserably.

In many cases, the prospects don't take the time to read them, or the proposals fail to win acceptance. Often, while failing to get the business, proposals inadvertently give away valuable information.

The solution is to be found in Patrick G. Riley's book, "The One-Page Proposal." Riley shows how, on one side of a single sheet of paper, it is possible to sell even the most complex proposal if you a) think before writing and b) carefully choose your words on the basis of their selling power.

The One-Page Proposal is yet another case of "less is more."