What's the only thing that's better than an autoresponder?

Autoresponders generate e-mail that's sent upon receipt of a "trigger" like an information request or notification of a sale.

Autoresponders permit hands-off marketing. They instantly respond 24/7 to information requests from web site visitors while their interest is at its peak.

So, what can be better?

Answer: an "autoresponder series." Autoresponders can be set up to follow each other at timed intervals, such as 24 or 48 hours, 1 week, or a month after sending the first e-mail.

"One-touch marketing" rarely succeeds in this busy world. Your initial response may get lost in other e-mails. A series, however, provides the repetition needed to break through your prospect's indifference and initiate a favorable response.