Quick: Another reason to have a marketing plan? (second of four)

Creating a calendar of marketing tasks makes it easy to develop the content you need for your marketing messages.

By noting upcoming deadlines, and frequently reviewing your marketing plan, your subconscious mind will be thinking about upcoming tasks while you drive, read, or sleep.

As a result, a lot of the hard work--the thinking--will already be done when you sit down to create an article, brochure, newsletter, or press release.