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Tip for April 25, 2004

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Fusion Marketing: Example 2 of 3

S-gauge is a small, but growing, segment of the model railroad hobby.

As participants of a small segment of the hobby, it is hard for S-guage manufacturers to attract visibility on their own.

But, on the inside cover of one of this month's largest model railroad magazines, 12 S-gauge manufacturers had split the cost of a full-page, full-color ad. Together, they can now attract the attention that, individually, they could never afford.

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