Intake Questionnaire Make Sense for Guerrillas, too

As anyone who has changed doctors, or has ever been referred to a specialist, knows, intake forms are the rule of the day. The generally come attached to a clipboard, and they ask all sorts of questions that help your new health provider get an immediate understanding of your goals and background.

Guerrillas should do the same thing. You instantly project a professional, results-oriented approach when you present a simple questionnaire to a prospective client. The mere fact you have a form positions you apart from your competitors and shows you value your prospect's time.

I did that this morning, and the prospect said; "Wow! This is going to be a really productive meeting!"

As usual, Jay's books contain numerous questions that you can use coming up with your own "intake questionnaire."