How a Professional Handles Objections

Help! Am in the clutches of a very professional car salesperson!

I've located a good car. Everybody likes it except....unfortunately....Consumers Reports. They gave it a rather negative reliability rating.

So, I asked the salesperson about it. Rather than brushing off the complaint, he acknowledged it and provided a 20 minute dissertation on the cause of the negative ratings and what the manufacturer had done to address the problem.

Because of his candor, the issue is no longer an issue.

Are you as comfortable handling valid objections?