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Tip for May 19, 2004

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Host an Open House!

Guerrilla Marketing is based on leveraging low-cost tactics into growing profits.

Today, I saw--from across a mall parking lot--an "Open House Today!" banner hanging from a computer store.

Curious, I walked over, only to find out that the banner ALWAYS hangs in the doorway, but I hadn't noticed it until today (when my "computer antenna" was looking for an external hard drive.

Because I was in the market today, I noticed the sign today--even though it was there "everyday."

How can you adapt this idea to your marketing?

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