Way of the Guerrilla # 1: The Journey is the goal

As we approach the midpoint of the year, now is an appropriate time to review the 20 characteristics which differentiate Guerrilla Marketers from mere entrepreneurs.

This, and the following dailies, are adapted from Jay's 1998 book, The Way of the Guerrilla, available online (used) and in many libraries.

Guerrilla Marketers place the goal of a pleasant journey ahead of the mere notion of sacrifice. When the journey is the goal, you can begin with work that satisfies you, plus a remarkable freedom from work related stress. Unlike old fashioned enterprises, Guerrilla strategies do not require gigantic sacrifices.