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Tip for June 6, 2004

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Way of Guerrilla # 12: Guerrilla Marketers are flexible

Guerrillas recognize the difference between a guide and a master. When change is necessary, Guerrillas embrace it, recognizing that service is whatever customers want it to be. Guerrillas understand that inflexible things become brittle and break.

Adapted from: The Way of the Guerrilla, 1997.

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