Do you have a press kit?

If your attempts at gaining publicity meet with success, the first item you'll need for interested editors is a press kit. A press kit can contain:

* a backgrounder, or brief history of your company, its products, its markets, and its management,

* one or more press releases explaining your current news announcement,

* photos of your products or key management personnel,

* reprints of other articles about your company,

* your company brochure,

* a competitive analysis of your company versus its competition,

* a press guide, or key questions and answers about your company, and

* your business card.

Along with printed versions of these, prepare electronic versions for editors who contact you via e-mail. Don't go off half-cocked in the battle for publicity. Prepare a press kit before you begin seeking publicity, and you'll be prepared when opportunity strikes.