You are what you write

Written words are your identity in the online world. Your writing skills affect your e-mail replies, electronic brochures, signatures, discussion group postings, web site text, online articles, and any other messages that are associated with you and your business.

Clear and error-free writing conveys professionalism; poor writing conveys the opposite. Vague messages can cost you extra time as you explain yourself again or answer questions that should have been answered the first time. When you don't bother to correct spelling, grammar, or formatting errors, your readers will wonder if you'll sweat the details in a business transaction. And concise writing shows your respect for our readers' time. If your messages ramble on, readers will resent your lack of focus.

With the volume of sloppy writing out there on the Net, doing the job properly will help you stand out in the crowd. Not everyone is a born writer, but everyone serious about online marketing should do everything they can to produce clear, concise, effective, and error-free messages at all times. This means having someone proofread your messages, or getting a business writing book and improving your skills. Treat every message you compose as your first and best chance to win business, and you'll be on your way to crafting messages that prove you're worth doing business with.