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Tip for June 10, 2004

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Way of Guerrilla # 16: Guerrillas are Passionate

Guerrilla Marketers are passionate about their work. This enthusiasm is readily apparent to everyone they come in contact with. While others are content to "put in their time," Guerrilla businesses are rooted in intense feelings that exist within their owners, which others sense and respond to.

Adapted from: The Way of the Guerrilla, 1997

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