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Guerrilla Marketing Tips

Tip for December 6, 2007

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Repeat what works
A Guerrilla repeats past successes. Rosier Reeves, president of one of America's great advertising agencies said, "Originality is the most dangerous word in advertising." When an ad is successful, run it again, and again. When you get a high response from a direct marketing effort, repeat it again and again.

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