No hard hats, please

Companies everywhere are anxious to build a presence on the worldwide web, and companies already there are continually improving their storefronts with new departments. But customers hate being inconvenienced by store renovations in the real world, and they don't like it much better in cyberspace. It's fine to give customers a reason to return by telling them about an upcoming change to your store, but don't place a link to a new department in your store directory until that department's page offers something to see. When you offer a link to a page that says "Under Construction," you're wasting your customers' time. Either offer an enticing description of the new feature, or keep mum about it until it's finished and ready to go.