Multiple sigs for multiple uses

When is the last time you updated your online signature? Smart Guerrillas use different sigs for maximum marketing effect in various situations. If you have several product lines, you should have a sig for each. If you're planning to do an online conference, create a sig that promotes the conference date and time and use that sig on messages you post to that forum in the weeks preceding your appearance. Similarly, if you're promoting a new feature on your Web site, plug that in to your sig for a period of time. You might also want to have a casual sig to use with friends and longtime customers.

The best mail programs will allow you to store an unlimited number of sigs and then choose the preferred one from a menu as you create each message. In case your mail program doesn't support multiple sigs, just create the sigs in an e-mail message, save the message in your outbox, and then copy the appropriate sig from it each time you create a new message.