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Tip for June 17, 2004

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SWEPA Mission Statement a Model of Brevity

Successful Guerrilla Marketers acknowledge the power of a mission statement to not only introduce their business to strangers but to focus their business activities.

I recently encountered the mission statement of the Subscription Website Publisher's Association (www.swepa.com
)in the signature of a recent e-mail. It's one of the best I've ever seen. No flower words or lofty goals, just good, solid, specifics:

In their words: "Subscription Website Publishers Association helps online publishers succeed. We provide the tools, resources, and cutting-edge information you need to get results."

Is your mission statement and e-mail signature as concise and descriptive?

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