Links equal locations

Since visibility is in such short supply in cyberspace, it pays to locate your business in as many places as possible. Big companies have separate storefronts on various online services as well as on private bulletin board systems and the web. Guerrillas usually can't afford to maintain all these locations, but they can do the next best thing by seeking links to their web sites from as many related locations as possible. For example:

* Check with forum administrators on online services about adding a link to your web site from within their forum.

* Seek links on related but non-competing web sites.

* Post articles on related web sites, and make sure the article includes a link to your store.