Become a Marketing Matchmaker

Guerrilla Dana Burke of Mind Your Business, has a terrific idea that can be used by anyone with a box of labels and some ingenuity.

Burke maintains a supply of her clients' and associates' business cards in her office and distributes them to likely customers. Using return address labels, she's created a sticker that says "Referred by Mind Your Business." Placed on the back of other people's business cards, the stickers remind the recipient who she is and help them when they call on the prospect.

The customer is reminded of her business and her name is the first one the prospect hears.

Quite the win-win-win situation.