Most customer loyalty programs are expensive to set up and manage but Larry Gaynor's simple approach is the Guerrilla solution that turns it into a profit center.

Larry sends a Tootsie Roll Pop out with EVERY order and attaches a client survey card. Each week they get back hundreds of customer survey cards raving about the candy and good service. Over 80% respond with some kind of comment.

The really positive survey responses get a follow-up letter from the president and a sample issue of their paid newsletter. Over half of these customers go on to order the newsletter at $89US per year!